How-to · 30 gigs checked
UGC whitelisting: how Spark Ads and partnership ads work
Published 2026-11-09
“Whitelisting” means running your ad from a creator’s account instead of your brand’s. The ad shows the creator’s name and photo, so it looks like a post from a person rather than a company. On TikTok this is done with Spark Ads, and on Facebook and Instagram with partnership ads. Both need the creator’s permission, and many UGC creators don’t mention it in their listings at all. Here is how each one works, what to ask for, and what we found on Fiverr.
The short answer
- Whitelisting is a separate permission from usage rights. Usage rights let you run the video from your account. Whitelisting lets you run it from theirs.
- TikTok: the creator posts the video, turns on ad authorization and sends you a code. Meta: the creator shares a partnership ad code or accepts an account-level request.
- Ask before you order. None of the 30 Fiverr gig pages we checked mentioned whitelisting, Spark Ads or partnership ads in the description, packages or extras.
What whitelisting actually means
A normal UGC order gets you a video file. You upload it to your ad account, and the ad runs under your brand’s name. With whitelisting, the ad runs under the creator’s handle. Viewers see a person’s profile at the top of the ad, and on Meta they also see your brand’s name next to it.
You will see several names for the same idea:
- Whitelisting or allowlisting is the industry’s general term.
- Spark Ads is TikTok’s ad format for running ads from organic posts, including creators’ posts.
- Partnership ads is Meta’s name. Meta’s help page notes that branded content ads “are now called partnership ads.”
This is different from the usage rights in a UGC package. A creator can give you 12 months of usage rights and still say no to whitelisting, because their own account and reputation are involved. Our usage rights guide covers the file side.
What we found on Fiverr
On November 9, 2026 we searched Fiverr for “ugc video” and opened the first 30 gig pages. We searched each page’s description, packages, extras and portfolio for whitelisting, allowlisting, Spark Ads, partnership ads and ad authorization.
| What we checked | Result |
|---|---|
| Gigs that mention any of these terms in the description, packages or extras | 0 of 30 |
| Gigs that mention whitelisting anywhere on the page | 1 of 30 (in a past client’s portfolio entry) |
| Fiverr search for “ugc whitelisting” | No results |
Search results change and can differ by visitor, so treat this as a snapshot. In an earlier 30-gig check for our usage rights guide, one seller listed whitelisting as an option.
So, on Fiverr, whitelisting is something you ask for, not something you pick from a menu. Message the creator before you order. If they agree, ask for a custom offer that names the platform, the duration and the price. That way the extra terms sit inside the Fiverr order, which matters because Fiverr’s off-platform policy requires all payments to go through Fiverr.
How TikTok Spark Ads work
TikTok’s Spark Ads page describes them as a way to use organic posts in your advertising. That includes other creators’ posts, with their authorization. Views, likes, comments, shares and follows from the ad count toward the original post.
What the creator does:
- Posts the video on their TikTok account. If it promotes your brand, they turn on Disclose commercial content, which adds a “Paid partnership” label.
- Opens the post, taps the three dots, then Ad settings, and turns on ad authorization.
- Chooses how long the authorization lasts, generates the code and sends it to you.
What you do: in TikTok Ads Manager, add the post with the code when you create the ad. TikTok’s creation guide shows the authorization period under each post.
Three details are easy to miss. The guide says you can’t edit a post’s caption after it has been authorized as an ad, so agree the caption first. A private video becomes public once it is used in a campaign. And creators can switch ad authorization off for videos that aren’t running as paid ads, so a code is not permanent.
How Meta partnership ads work
Meta’s partnership ad permissions page says advertisers need permission from the partner whose handle the ad will include, and that creators “can revoke these permissions at any time.” There are two levels:
- Content-level permission covers one post, story or reel. The creator either shares a partnership ad code, or tags you with the paid partnership label and turns on “Allow brand partner to boost.”
- Account-level permission covers an ongoing partnership. Once the creator accepts your request, you can create ads from their handle without an existing post. You can also use their content that tags you.
For a single UGC video, content-level permission is usually enough. Account-level permission suits a creator you plan to keep working with. Either way, you can hide comments on the ad, and the creator can unhide them.
TikTok vs Meta at a glance
| TikTok Spark Ads | Meta partnership ads | |
|---|---|---|
| How you get access | Code from the post’s Ad settings, or a linked account | Partnership ad code, boost toggle, or account-level request |
| Does the video need to be posted? | Yes, on the creator’s account | Yes for content-level; no for account-level |
| Whose name appears | The creator’s account | Both the creator’s and your brand’s |
| Can the creator stop it? | Yes, by turning off ad authorization for videos not currently running as ads | Yes, at any time |
| Label | “Paid partnership” when disclosed as branded content | Paid partnership label |
Sources: TikTok Spark Ads and creation guides (last updated June 2026), TikTok content disclosure guide (January 2026), Meta Business Help Center. Checked November 9, 2026.
Is whitelisting worth it for UGC?
It depends on what you are buying. Most UGC creators make videos for your account and don’t post them to their own followers. Whitelisting asks them to post your ad on their profile and attach their name to it. That is a bigger request, so expect a separate price.
It tends to make sense when:
- You already have a video that performs well from your brand account, and you want to test the same video from a person’s handle.
- The creator has a real connection to your audience, such as a skincare creator for a skincare brand.
- You plan to run the ad for a while, so the extra cost is spread over more spend.
Skip it for a first test. Run the video from your own account, see what works, then ask about whitelisting for the winner. For pricing, influencer benchmarks such as Later’s put usage and whitelisting at 30–50% on top of the base rate, as we noted in our usage rights guide. UGC creators vary a lot, so ask for a written quote instead of assuming a percentage.
Copy-paste request for the creator
Send this before you order, then ask for a custom offer with the agreed terms:
Whitelisting request
Hi [name], we’d like to run this video as an ad from your account. Could you quote for: posting it on your [TikTok / Instagram] with the paid partnership label, then sharing a [Spark Ads code / partnership ad code] for [30 / 60 / 365] days? We’ll agree the caption with you first, and we’ll only use the video you post. Could you include it in a custom offer?
If you also need delivery terms, add them from our UGC contract template. Its whitelisting line covers the platform, the number of days and the price.
What about AI UGC?
An AI actor has no social account, so there is nothing to whitelist. AI videos run from your own brand account, like any other ad. They can be useful for testing hooks before you pay a real creator, but they must not be presented as a real customer’s experience. Our AI UGC vs real creators guide covers where that line sits.
Affiliate link
The link below is an affiliate link. If you sign up and pay through it, we may earn a commission at no extra cost to you. Plans use monthly credits, so check how many videos your plan covers before you commit.
Common mistakes
- Assuming usage rights include whitelisting. They are separate permissions, and often separate prices.
- Launching before the caption is final. TikTok won’t let you edit it after authorization.
- Leaving the duration open. Put the number of days in the custom offer.
- Forgetting the label. If the post promotes your brand, it needs the platform’s paid partnership disclosure.
- No backup plan. The creator can turn permission off. Keep a version of the ad that runs from your own account.
Common questions
What is UGC whitelisting?
It means running an ad from a UGC creator’s social account instead of your brand’s, with their permission. TikTok calls this Spark Ads, and Meta calls it partnership ads.
How do I get a Spark Ads code from a creator?
The creator posts the video, opens Ad settings from the three-dot menu, turns on ad authorization, chooses a duration and sends you the code. You enter it in TikTok Ads Manager.
Can a creator stop a whitelisted ad?
Yes. Meta says creators can revoke partnership ad permissions at any time, and TikTok creators can turn off ad authorization for videos that aren’t currently running as ads. Agree a minimum period in writing and keep a backup ad.
Do Fiverr UGC creators offer whitelisting?
Some may, but few list it. None of the 30 gig pages we checked mentioned it in the description, packages or extras. Ask the creator, then put the terms in a custom offer.
Ready to hire? Check what UGC videos cost, compare UGC creators and influencers, or browse the creator shortlist.