How to write a UGC brief: free template and example

UGC VIDEO BRIEF

1. Product
   Name: [product name]
   Link: [product page URL]
   What it is, in one sentence: [e.g. a refillable deodorant with no aluminum]

2. Goal of this video (pick one)
   [ ] Stop the scroll in a paid ad
   [ ] Show how the product works
   [ ] Review-style testimonial that builds trust
   [ ] Unboxing / first impression

3. Who is watching
   [age range, situation, the problem they have]
   e.g. "Women 30-45 who sweat through regular deodorant at the gym"

4. Must-say points (max 3)
   - [benefit 1]
   - [benefit 2]
   - [offer or proof point, e.g. "30-day money-back guarantee"]

5. Do not say or show
   - [claims you can't make, e.g. medical claims]
   - [competitor names, other brands' logos]

6. Hooks (opening line, first 3 seconds)
   Please film [2 / 3] different hooks. Ideas:
   - [hook idea A]
   - [hook idea B]
   Feel free to suggest your own.

7. Format
   Length: [15 / 30 / 60] seconds
   Orientation: vertical 9:16
   Setting: [bathroom, kitchen, car, gym bag...]
   Captions: [burned in / no captions, we'll add them]
   Music: [none, we'll add it / creator's choice]

8. Call to action (last line)
   [e.g. "Tap the link to try it risk-free"]

9. Deliverables and rights
   Files: [final video + raw clips?]
   Usage: [organic social only / paid ads for X months]

10. Timeline
    Product ships: [date]
    First draft due: [date]
    Revisions: [number included]

11. Examples we like
    [1-2 links to videos with the tone you want]

Not sure what format or length to ask for? Our UGC video specs checklist has the official TikTok, Reels and Shorts sizes and safe zones. For the script itself, use our UGC script outline. When the video arrives, our revision guide shows how to ask for changes.

1. Product: "Fresh Stick" refillable deodorant, aluminum-free.
2. Goal: Stop the scroll in a paid ad.
3. Viewer: Women 30-45 who work out and find that natural
   deodorants stop working by lunchtime.
4. Must-say:
   - Still fresh after a full workout
   - Refill pods cut plastic waste
   - 30-day money-back guarantee
5. Don't: Say "cures" or "prevents" anything. Show other brands.
6. Hooks (please film 3):
   - "I've tried every natural deodorant. This is the first one
     that survived spin class."
   - Start mid-workout, then cut to the product.
   - "Stop buying a new plastic stick every month."
7. Format: 30 sec, vertical, gym bag + locker room, burned-in
   captions, no music.
8. CTA: "Link's below, and it's risk-free for 30 days."
9. Deliverables: Final video + raw clips. Paid ads, 6 months.
10. Product ships Oct 14, first draft by Oct 24, 2 revisions.
11. Examples: [two links]