Data · 30 gigs checked
UGC raw footage: is it worth paying for? What 30 Fiverr gigs include
Published 2026-11-10
Raw footage is the unedited material behind a finished UGC video: every take, the extra product shots and the clips that didn’t make the final cut. With it, your team can cut new hooks, shorter versions and other formats without paying the creator to film again. It is easy to overlook when you order, and hard to add once filming is done. On November 10, 2026 we read the package data of 30 Fiverr UGC gigs to see who includes it, at which tier and for how much.
The short answer
- It’s usually not in the basic package. 17 of 30 gigs included raw footage in at least one package, but only 4 included it at the basic tier.
- Getting it usually means a bigger package. For the 13 gigs that offered it only at a higher tier, that tier cost a median of US$200 more than basic. The bigger package usually adds other things too, such as more videos.
- Agree it before filming. Fiverr’s terms grant rights in “the work delivered.” If raw clips aren’t part of the delivery, you don’t receive them. Ask the creator to put raw footage, and what it includes, in the package or a custom offer.
What we found in 30 Fiverr gigs
We searched Fiverr for “ugc video” and read the package data of the first 30 gigs. Fiverr’s UGC packages can show a “Raw footage” row with a tick for each tier that includes it. We also checked each gig’s paid extras.
| What we checked | Result |
|---|---|
| Raw footage included in at least one package | 17 of 30 |
| Included in the basic package | 4 of 30 |
| First included in the standard package | 8 of 30 |
| Included only in the premium package | 5 of 30 |
| Sold as a paid extra | 2 of 30 (US$100 and US$175) |
| Not listed in any package or extra | 12 of 30 |
Snapshot of the first results page on November 10, 2026. Prices exclude Fiverr’s buyer fees. A gig that doesn’t list raw footage may still provide it on request. Listings change often.
Two more details stood out:
- The jump in price varies widely. Among the 13 gigs that offered raw footage only above basic, the price gap to the cheapest tier with raw footage ranged from US$15 to US$600. In some gigs it’s a small step. In others it means buying a much bigger package.
- Not all raw footage is the same. One seller’s extra, called “License To Edit Raw,” described horizontal 16:9 delivery with multiple takes. Another seller sold raw footage as a US$175 extra even though two of its packages already included it. Ask what you actually get.
What “raw footage” can mean
There is no standard definition. Depending on the creator, it might be:
- All takes, including mistakes and retakes.
- Selected takes, with the obvious mistakes removed.
- B-roll: product close-ups, hands using the product and other shots without speech.
- Audio: either the camera’s sound or a separate voice recording.
It usually doesn’t include the creator’s editing project file, and it may not match your ad format. If you plan to run vertical ads, check that the raw clips are vertical as well. Our video specs checklist lists the formats to ask for.
When raw footage is worth paying for
Raw footage pays off when you plan to make more than one ad from one shoot. It tends to make sense when:
- You want to test hooks. If the creator filmed several openings, your editor can pair each one with the same body. See how to run a fair test. Our script template shows how to ask for alternative hooks.
- You need several lengths. For example, a 15-second cutdown and a 30-second version from the same material.
- You run on several platforms. Each platform covers a different part of the screen, so you may want to reposition text or crop differently.
- You have an editor. Raw clips are only useful if someone on your side can cut them.
Skip it for a first test. If you are trying UGC for the first time with one video, a finished edit is enough. Once a video performs well, raw footage from the next order lets you make more versions of what works.
Who owns raw footage?
Section 10 of Fiverr’s Terms of Service says that, unless the Gig page or a custom offer clearly states otherwise, the buyer is granted the intellectual property rights “in the work delivered,” subject to payment. The key word is delivered. Clips that stay on the creator’s phone aren’t part of what you receive.
That leads to three practical points:
- Get it in the delivery. If raw footage matters, make it part of the package or custom offer, not a favour promised in chat.
- Read the Gig page. The terms let sellers state their own conditions, and one extra in our sample was called a “license.” Check what the page says about how you may use raw clips.
- Check your usage period. Many UGC packages limit ad use to a number of months. Ask whether ads you cut from the raw clips fall under the same period. Our usage rights guide explains how those limits work.
This is general information, not legal advice. Terms can change, so check the current version before you order.
Getting large files delivered
Raw footage is big. A few minutes of high-resolution video can run to several gigabytes. Fiverr’s inbox guide says message attachments can be up to 1 GB each. Before you order, ask the creator how they will send files larger than that, and keep the conversation and the order on Fiverr. When the files arrive, download them and back them up straight away.
Copy-paste request for the creator
Send this before you order, so raw footage is agreed and priced up front:
Raw footage request
Hi [name], we’d like raw footage with this order so our editor can cut extra versions. Could you confirm:
- What’s included: [all takes / selected takes], plus B-roll of the product.
- Format: vertical 9:16, at least 1080 × 1920, with the original audio.
- Whether ads we cut from the raw clips are covered by the same usage period as the main video.
- How you’ll send files larger than 1 GB.
If it isn’t in your package, could you send a custom offer that includes it?
To add the rest of your terms, use our UGC contract template. Its deliverables line already has a raw footage option.
Need more versions without a reshoot?
Raw footage gives you more versions of one creator’s shoot. Some brands also draft extra hook variations with an AI video tool, then order the winning angle from a real creator. An AI actor has never used your product, so its video must not be presented as a customer’s experience. Our AI UGC vs real creators guide covers the trade-offs.
Affiliate link
The link below is an affiliate link. If you sign up and pay through it, we may earn a commission at no extra cost to you. Plans use monthly credits, so check how many videos your plan covers before you commit.
Common mistakes
- Asking for raw footage after delivery. Agree it before filming, while you can still change the package.
- Assuming “raw” means every take. Ask what’s included.
- Buying raw footage with no editor. It is only useful if someone can cut it.
- Getting horizontal clips for vertical ads. Say the format in your request.
- Forgetting the usage period. New cuts can still be limited by the months in your package.
Common questions
What is raw footage in UGC?
It is the unedited material behind the finished video, such as all or selected takes, B-roll and audio. It lets your team edit new versions without a reshoot.
Do UGC creators include raw footage?
Some do, mostly in higher packages. Of 30 Fiverr gigs we checked, 17 included it in at least one package, but only 4 included it in the basic package.
How much does raw footage cost?
Two gigs in our sample sold it as an extra, for US$100 and US$175. More often it comes with a higher package. For 13 gigs, that tier cost a median of US$200 more than basic, usually with other extras included.
Do I own the raw footage?
On Fiverr, the terms grant rights in the work delivered, unless the Gig page or custom offer says otherwise. If raw clips aren’t delivered, you don’t have them. Put raw footage in the package or custom offer and check the Gig page for any limits.
Ready to order? Check what UGC videos cost, see how long UGC videos take, or browse the creator shortlist.